Engage

As Chief Product & Experience Officer at Ippon Australia, Sherwin leads a cross-disciplinary practice that integrates product strategy, delivery, and experience design. Reporting into the Managing Director, his role bridges the gap between business objectives and user needs to ensure that the products we build for clients are not only functional and scalable but also intuitive, human-centred, and impactful.

By uniting product management, agile delivery, and design thinking under one umbrella, Ippon helps clients de-risk innovation, accelerate speed to value and deliver cohesive experiences across every touchpoint.

Partner

Sherwin has two decades of management experience within the ASX 500 from industries such as technology, insurance and retail. He has been an advisor and mentor for a wide range of start ups where he has delivered critical advisory services during the growth phase of these businesses. He is a Non-Executive Director at CryptoXpress, Industry Advisory Board Member at Swinburne University of Technology and is a brand ambasador for Swinburne's Australian Graduate School of Entrepreneurship.

Advisory

Sherwin has been a startup advisor for over 10 years and has also helped startups through fractional or full time executive support.

Pre-Series A Funding

Through Torres Group Holdings, Sherwin has provided Seed Capital and Pre-Series Investment to a number of Australian startups.

Learn

Sherwin is a frequent guest speaker at Swinburne University of Technology and has taught at General Assembly as an experience design instructor. He has appeared on a variety of different industry panels and on stage to present on the topic of design, innovation, blockchain, eCommerce and technology.

Talks, panel discussions and keynotes

Guest speaking, lectures, capstone project judge

Corporate events

image of people working in an office (for a real estate tech)

Featured Work

Building next-gen digital and retail experiences with Tabcorp

Through Ippon Australia, Sherwin has been hands in assisting and leading experience design initiatives at Tabcorp. From discovery to design and all the way through to delivery.

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David Jones digital transformation

As part of its $65 million digital transformation project, Sherwin led the design team which spearheaded checkout optimisation, design of the new app and creation of design system across multiple channels.

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